Friday, 3 February 2017

Apple takes the lead in slumping tablet market


According to the survey released on Thursday, Apple remains the leader in the global tablet market, however that has been in an extended slump fot the past two years. According to the research firm IDC the tablet sale in the forth quater has come down to 20% from a year earlier to 52.9 million units. Another survey by Strategy Analytic stated that sales slumped to 9%  to 63.5 million. IDC anlysist stated that overall sales of 2016 fell down to15.6% to 178.4 million units.

The analyst also mention that many consumer are moving from "slate" tablets to more versatile devices with detachable keybords and with touch screen which can be either categorized as tablets or PCs.

"The sentiment around the tablet market continues to grow stale despite a lot of talk about vendors pivoting their product portfolios toward the detachable segment," IDC's Ryan Reith said.

"Typical tablets without a dedicated keyboard, which IDC refers to as slate tablets, are continuing to lose relevancy across all regions and, as a result, we see the decline happening globally." IDC's Ryan Reith said.

As per the reporte mentioned by Apple this week, number of iPads sold is 13.1million in the forth quater, thats a drop of 19% from a year ago even though good enough to lead the category.

Apple and the iPad held 24.7% of the market,according to the IDC, while putting the market share at 20.6%. While Samsung holding the second place as a vendor and selling more than eight million tablet. Strategy Analytics figures show Amazon selling 4.2 million units holding share of 6.7% share. However Amazon doesnot discuss the sale figure of the device.

Starategy analytics said in their repeorts that Amazon's low cost product, as low as $49 helps for maximum sale "reaching a broad range of consumers looking for an entertainment tablet with key content tie-ins to the growing Amazon ecosystem."

China based manufacturers like lenovo and Huawei managed to make their place in top five according to the survey.



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